Alan McCulloch

Alan is a senior advertising executive with a wealth of agency management experience.  He has built and run a number of successful creative and media businesses, domestically and Internationally - both traditional and digital.  

Domestic and international positions included Saatchi and Saatchi Vision, Grey Interactive, i-level Plc, and WCRS, 2Adpro, Agency.com and Jump.  

He is experienced in creating, managing and executing advertising campaigns for clients that include (TV, print, digital, OOH) as well as on-site and social.  

He has operated as both an MD and strategic board level advisor.   Alan continues to consult on the digital impact on brands and businesses. 

In 2010 Alan developed a collaborative creative software application, ‘the world-wide wall’ which has been used by a number of multi-national clients to originate ideas and harness creativity with a higher level of consistency and efficiency. 

Voluntary industry roles have included overseeing the formation of the IAB in 1999 and Chairman of the Institute of Practitioners in Advertising - Digital Marketing Group 1999 – 2004

• Projects included:  scoping, writing and negotiation of a Voluntary Terms of Trading for Internet Media in the UK – Between IAB, ISBA and the IPA. (still in place today). 

• Lobbying campaign with AA, ISBA, IAB and IPA against European data protection legislation pertaining to ‘cookies’, including opinion pieces in trade and marketing press, national press and TV coverage.