FARMOLOGIE

Making sensitive sexy - through creative branding.

BACKGROUND

The Child's Farm toiletries brand initially created Farmologie as a go-to product for mothers who had experienced the benefits of Child’s Farm sensitive skin products on their children and wanted some for themselves! Child's Farm soon realised there was a wider, younger audience that wanted the same quality products for their sensitive skin.

BRIEF

Re-create the Farmologie brand so that it speaks to the Gen Z crowd.

CREATIVE SOLUTION

The insight, ‘sensitive skin doesn’t have to be boring’ and Child’s Farm philosophy, ‘be confident in your skin’ led us to create a simple, bold brand and pack design that stands out on the shelf with its vibrant neon colours, brought to life through creative brand imagery.

RESULTS

A successfully re-positioned brand identity with stand-out packaging design. Project completed to deadline and within budget, and snapped up by Superdrug.

DISCIPLINES: Brand Identity, Image Styling, Packaging, Packaging Guidelines.