BOLLE
Creating an icon in the non-alcoholic sector
BACKGROUND
Roberto a wine loving Italian scientist, came to us with a patent for a unique methodology of creating non-alcoholic drinks, where unlike other low or non-alcoholic drinks -which are first made with alcohol and then de-alcoholised (resulting in a loss of flavour), this technology ensures the alcohol is kept out in the first place. A drink made for a sophisticated palate, without any added sugars or sweeteners. Unusually brand name BOLLE came out of the first stage design concepts.
BRIEF
Create a sparkling non-alcoholic brand and packaging that reflects the sophisticated nature of this product.
CREATIVE SOLUTION
A bold memorable combined expression of 'non-alcoholic’ O% alcohol and ‘bolle’ (bubbles in Italian) delivered with modern Italian styling.
RESULTS
Launched at the London wine 2022 and all-ready generating lots of press and attention.
DISCIPLINES
Brand Design, Packaging, Website, Gift Boxes / Cards, Ads / Posters on/offline, Art Direction.
“Laurence has lead the design of the newly develop brand Bolle creating a very distinctive proposition across all the touchpoint. He is creative and grounded always providing different options to consider. He is just brilliant, highly recommended ”